Most Meta ad accounts don't fail because of the algorithm — they fail because there's no system behind the spending. Improving ROAS is about discipline, not secret hacks.

Start with your numbers. Before launching anything, know your target cost per acquisition, your margins, and your customer lifetime value. These set the rules every campaign has to play by.

Then test deliberately. New audiences, new creative angles, new offers — one variable at a time, given enough budget and time to produce real signal. Scale what beats your target and cut what doesn't, without sentiment.

Finally, never separate the ad from the landing page. The best campaign in the world will still lose money if the page it sends people to doesn't convert. Treat them as one system.